With any form of marketing, it’s vitally important to know the numbers. This is the only way for you to know if your marketing efforts are working or not.

Some of the numbers you should know include:

1. Conversion Rate - What is the rate at which you converting your visitors to sales or leads?

2. Visitor Value - What is the dollar amount broken down per visitor based on sales conversion on your site?

3. Lead Collection - What is the percentage of visitors that become leads?

These are common stats that you should know.

And these will be different for each source of traffic to your web site.

The end result is profit. You want to make sure you are effectively converting your website traffic to bottom line dollars.

With the reporting available on your website servers, you should be able to nail down these numbers and find ways to better utilize your Internet Marketing dollars.

Don’t skimp here, make sure you get the best reporting available for the traffic on your website.

Here’s to Your Effective Internet Marketing,

John Clark

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John, Here's a Coffee Pal! What a Great Post! Keep Posting!