Pay Per Click has been very popular over the last couple of years.

If you have done any searches on Google, Yahoo or MSN, you’ll notice the top placed links are advertisements.

The ads are placed based on bids by the advertisers.

But for this to be effective you need to know the numbers for your business:

1. Lifetime Value of your customers

2. Conversion Rates

Customer Acquisition can be very costly and the ability to work the numbers in your favor is key.

Some people even use Pay Per Click to drive affiliate traffic and get paid on the customers who purchase products from another source.

It’s my opinion that Google has the best product here but there are many other sources of Pay Per Click available.

The beauty of pay per click is that the majority of traffic are people interested in your product or service.

Google is also making the system very tamper proof making sure that you do not pay for invalid clicks.

As Always, Here’s to Your Effective Internet Marketing,

John Clark


John, Here's a Coffee Pal! What a Great Post! Keep Posting!